Age of the Internet e-commerce open a new path for traditional furniture industry

A friend has said frankly: If you leave the Internet, I was talking about. Clearly, today’s Internet has been firmly established. Well, one of the traditional industries of furniture industry, but also how to conduct e-commerce? Furniture industry e-commerce need to address the problem?

The current status of the furniture industry

Furniture industry since the reform and opening up one of the fastest growing industries in recent years, growing at a rate of 30%, exports to 30% for five consecutive years of growth. At present, China furniture industry more than about 50,000, employing about 500 people, the level is now able to produce all kinds of furniture, production capacity is no problem, generally yield more than marketing situation . Because life is inseparable from the human furniture, furniture industry should rank in the automotive, real estate, clothing, food after the industry because it is essential to life.

Currently, e-commerce turnover in Europe and the United States and other developed countries the average percentage of the total trade turnover was 56%, online shopping has become a very popular consumption. As one of the traditional industries of furniture industry in China, but also how to conduct e-commerce? E-commerce applications in the furniture industry has been, and there are many companies doing U.S. Lele furniture net is a focus on online sales of furniture e-commerce company.

Factors affecting the development of furniture e-commerce

Current e-commerce and our country compared to western countries, there is a big gap. U.S. Lele furniture network executives Mr. Huang Hui concluded the following three reasons, first reason, and most important reason is that our market model the market is still not perfect. There are many brand stores, such as Europe and the United States, in any store to buy things, a shop can be returned to another, can be found three bags of repair. The second is that price is not uniform. In the case of the market is more robust e-commerce can be easily carried out. We now have many stores have "discount off the mark, the price not the number of" e-commerce will be affected. The third is the business integrity. Now look at the domestic commercial credit is still relatively poor, people often have to see the real thing, buy a factory supplied, do not buy businesses supplied.

Now, e-commerce sales in furniture industry has been applied, but accounting for less than 1%. E-commerce at present is not only used in the furniture sales business, are also used in the production and management, these aspects of e-commerce applications in the furniture industry is very popular. I believe that with the growth after 80, e-commerce development will be faster.

Leveling a stumbling block to development of the industry

Furniture industry need to address the current e-commerce experience for consumers and service needs. U.S. network executives Lele furniture Huang said that only some of the people or an individual through the completion of the purchase process, and tasted the sweetness of word of mouth or he will be the second consumer will bring the network marketing channel, bring experience. Only this experience more, network marketing before we can develop, otherwise they can not develop. In addition, business reputation, if not resolved, the network sales will be a problem, e-commerce development will be affected.

However, the trend point of view, e-commerce will help the furniture industry development. We Lele furniture network for example the U.S., the U.S. network Lele furniture from brand-name manufacturers all goods to all goods shipped directly from the Guangdong Foshan, compared with traditional furniture can save stores Shopping guide, but also provincial stores display and other costs, greatly reduce the price of furniture, the U.S. network to provide consumers with Lele furniture quality, affordable furniture.

Experience and after-sale issues for the consumer, the United States Lele furniture network services proposed the slogan of the king, full protection and comprehensive after-sales service and user experience. Many sites when consumers purchase a good attitude, and when the furniture sold, the consumer indifferent to the U.S. Le furniture network will not have to happen. Mr Wong said the service is not only the maintenance of goods, is asking consumers to the Internet when starting. Furniture and generally greater weight, so delivery, installation and other services is also very important. In order to fully satisfactory service to consumers, another for furniture products are unique, the U.S. network of the sale of furniture, furniture Lele warranty commitment period of three years, rather than the general Web site for one year commitment.

Furniture follow road promoting the development of electronic commerce, industry upgrading a good way, but also the industry must be the only way to go. E-commerce in the future may push the entire industry to go, as a consumer durable goods, furniture, furniture mesh U.S. Lele relevant planning now being developed to further this work will further promote e-commerce. Many of the Furniture Association also some occasions, done some publicity. We should be out of the shackles of tradition, advocating the further development of e-commerce network of furniture, with a new sales model to promote the development of our lives, change our way of life. ,

2010-7-21