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Children's furniture market experienced "Destructive Enthusiasm" be careful to buy
300 million, 22.89%, 30% were published in the fifth census of children aged 0 to 14 population, a percentage of the total population and children in the furniture market share of domestic market share. Today, more and more parents are beginning to realize the importance of furniture, the growth of children. In recent years, the rapid development of children’s furniture market, to meet consumer demand in the general case, also exposed many problems. Modern Classic Furniture Eames Office Furniture Eames Office Chair Egg Chair Swan Chair Barcelona Chair Ball Chair Eames Lounge Chair Panton Chair Knoll Sofa Chaise Lounge Chair Womb Chair Isamu Noguchi Coffee Table Tulip Chair Brno Flat Chair Eileen Gray Daybed Barcelona Daybed Barcelona Bench Bocca sofa Isamu Noguchi Freeform Sofa Le Corbusier Sofa LC3 Le Corbusier Sofa LC2 Marshmallow Style sofa Kubus Sofa Le Corbusier Petite Corner Sectional Anonimo Chesterfield Sofa Le Corbusier Petite Chaise Sectionl Knoll Grande Corner Sectional Sofa Ox chair Wegner Shell chair.
Today’s parents nurture children’s independence, to the children of an independent space program for many people, and this program, children’s furniture is the key. But many parents in the face of market range of children’s furniture Shique began to worry about, what the children choose what kind of furniture?
Variety of brand names but similar Buy children’s furniture, the first face is the brand consumers. Marketplace, the reputation of a good number of number of children’s furniture brands; street about 100 square meters of shops also have the brand; even lanes also emerge, such as "Happy Baby" brand like ... ... when so many children, the furniture brand ? Rare from the beginning of the century, to today’s television news, children’s furniture has gradually separate from the furniture market. According to incomplete statistics, China is now children’s furniture manufacturing business in more than 200 more than.
The face of so many brands, consumers are also screenwriters: the quality of the surrounding the reliability of children’s furniture store? Certain furniture hypermarkets like? What brand best for their children?
From the current market situation, although many brands, but most of the core values of corporate positioning and more similar, only a handful of well-known brands. Incomplete survey, "green fashion" and "children first" is that most children’s furniture manufacturing enterprises the main cards, but close to the brand positioning and market competitiveness of the brand can not stand out. In the street of small shops, stores nearby communities, middle and low status of children’s furniture is even more worrying, the basic by many small manufacturers, "cottage" high-end brands, the lack of individuality and originality, raw materials derived not transparent.
Standard deletion led to confusion in the market Found during a press visit, most consumers ask is "consistent with national production standards you", "What is the difference and the other family," "What is the material used," and so on. The sales staff to answer is varied: in full accordance with the requirements of enterprise production, meet all the standards; materials are imported so expensive; the materials used are the same as Japan and the standard answer ... ... The children’s furniture market has exposed the many problems : There is no relevant national standards and industry standards, market confusion, lack of effective management based on the lack of authoritative research and management institutions and so on.
According to report, as relevant industry standards are still being worked out, consumers purchase children’s furniture and there is no specific reference, can only be provided according to manufacturer certification and inspection letter, comparing the state the relevant requirements of adult furniture selection, while sellers a wide variety of explanations have virtually increase consumer confusion.
And compared with ordinary furniture, children furniture, though small in size, but the production process and the many, and in the production technology, safety and environmental protection, details of the design has a higher demand. The children’s furniture market standards confusion seriously restricting the development of the industry, but also buy the right furniture for consumers inconvenience. "Everyone says their product is good, shops say they what compliance, environmental protection, there is no reference, no authoritative guidance, I really do not know who to believe." Consumer Ms Chan says.
Fit is the Future of Child Psychology Experts said that the future of environmental protection will no longer be considered first and foremost consumers, especially children, furniture, environmental protection is the basis, if the enterprise has to take environmental protection as gimmicks inevitably lose its competitiveness. Children’s furniture will be more focus on the future functional and fun, from the design perspective, should be the characteristics of children’s growth, focusing on the child’s personal opinion, focus on fun, personality and functional unity. Both the slab, or wood, is bound to fit children toward more psychological direction to meet the requirements of children, flexibility and composition of the focus will be to build the future.
The industry believes that, despite the economic crisis on children’s furniture market is not a serious threat, but as the child’s growth and development, the practice of frequent replacement of furniture are also many families are not, and the future design of children’s furniture is also more emphasis on extending the life of furniture toward the adjustable, flexible directions. ,
Today’s parents nurture children’s independence, to the children of an independent space program for many people, and this program, children’s furniture is the key. But many parents in the face of market range of children’s furniture Shique began to worry about, what the children choose what kind of furniture?
Variety of brand names but similar Buy children’s furniture, the first face is the brand consumers. Marketplace, the reputation of a good number of number of children’s furniture brands; street about 100 square meters of shops also have the brand; even lanes also emerge, such as "Happy Baby" brand like ... ... when so many children, the furniture brand ? Rare from the beginning of the century, to today’s television news, children’s furniture has gradually separate from the furniture market. According to incomplete statistics, China is now children’s furniture manufacturing business in more than 200 more than.
The face of so many brands, consumers are also screenwriters: the quality of the surrounding the reliability of children’s furniture store? Certain furniture hypermarkets like? What brand best for their children?
From the current market situation, although many brands, but most of the core values of corporate positioning and more similar, only a handful of well-known brands. Incomplete survey, "green fashion" and "children first" is that most children’s furniture manufacturing enterprises the main cards, but close to the brand positioning and market competitiveness of the brand can not stand out. In the street of small shops, stores nearby communities, middle and low status of children’s furniture is even more worrying, the basic by many small manufacturers, "cottage" high-end brands, the lack of individuality and originality, raw materials derived not transparent.
Standard deletion led to confusion in the market Found during a press visit, most consumers ask is "consistent with national production standards you", "What is the difference and the other family," "What is the material used," and so on. The sales staff to answer is varied: in full accordance with the requirements of enterprise production, meet all the standards; materials are imported so expensive; the materials used are the same as Japan and the standard answer ... ... The children’s furniture market has exposed the many problems : There is no relevant national standards and industry standards, market confusion, lack of effective management based on the lack of authoritative research and management institutions and so on.
According to report, as relevant industry standards are still being worked out, consumers purchase children’s furniture and there is no specific reference, can only be provided according to manufacturer certification and inspection letter, comparing the state the relevant requirements of adult furniture selection, while sellers a wide variety of explanations have virtually increase consumer confusion.
And compared with ordinary furniture, children furniture, though small in size, but the production process and the many, and in the production technology, safety and environmental protection, details of the design has a higher demand. The children’s furniture market standards confusion seriously restricting the development of the industry, but also buy the right furniture for consumers inconvenience. "Everyone says their product is good, shops say they what compliance, environmental protection, there is no reference, no authoritative guidance, I really do not know who to believe." Consumer Ms Chan says.
Fit is the Future of Child Psychology Experts said that the future of environmental protection will no longer be considered first and foremost consumers, especially children, furniture, environmental protection is the basis, if the enterprise has to take environmental protection as gimmicks inevitably lose its competitiveness. Children’s furniture will be more focus on the future functional and fun, from the design perspective, should be the characteristics of children’s growth, focusing on the child’s personal opinion, focus on fun, personality and functional unity. Both the slab, or wood, is bound to fit children toward more psychological direction to meet the requirements of children, flexibility and composition of the focus will be to build the future.
The industry believes that, despite the economic crisis on children’s furniture market is not a serious threat, but as the child’s growth and development, the practice of frequent replacement of furniture are also many families are not, and the future design of children’s furniture is also more emphasis on extending the life of furniture toward the adjustable, flexible directions. ,
2010-6-1
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