Guangdong Furniture Why do not you "show" torture Guangdong Pine Furniture Marketing

This is an era of speculation was rampant, "show" has become a neutral term, even commendatory term. Do not you see car models beast animal experiencing the hype (or is speculation) after the appearance fees soared by the tens of thousands to 300,000. In the furniture industry, keen to show the Beijing school furniture is on the rise and growing, not love show "Big Brother" Guangdong furniture has gradually lost in the din of their established position, is declining. Guangdong furniture, the market is calling you "show" again! Modern Classic Furniture Eames Office Furniture Eames Office Chair Egg Chair Swan Chair Barcelona Chair Ball Chair Eames Lounge Chair Panton Chair Knoll Sofa Chaise Lounge Chair Womb Chair Isamu Noguchi Coffee Table Tulip Chair Brno Flat Chair Eileen Gray Daybed Barcelona Daybed Barcelona Bench Bocca sofa Isamu Noguchi Freeform Sofa Le Corbusier Sofa LC3 Le Corbusier Sofa LC2 Marshmallow Style sofa Kubus Sofa Le Corbusier Petite Corner Sectional Anonimo Chesterfield Sofa Le Corbusier Petite Chaise Sectionl Knoll Grande Corner Sectional Sofa Ox chair Wegner Shell chair Charles Rennie Mackintosh Hillhouse Chair Rohe Chaise Longue Eero Aarnio Pony Chair Eames La Chaise Bubble Chair Tomato chair Focus 2 Chair Eileen Gray Bibendum Chair Corona chair PK22 PK20 Basculant Chair LC1 Heart Shaped Cone Chair Vitra Verner Panton Cone Chair Rocking Chair Garden Egg Chair Wassily Chair Coconut Chair Eames Molded Lounge Chair Eames plywood lounge chair Saarinen Ring Executive Chair Saarinen Executive Chair Egg ball chair Hanging Eero Aarnio Eye Ball Chair Half Dome Chair Danish Wegner Wooden Chair Acrylic Hanging Eye Ball Chair Redesign Bubble Chair Egg Shape Acrylics Chair Fiberglass Armchair Pastil Chair Thomas Chair Costes Chair Pratflall Chair Cup Lounge Chair Vanity Fair Chair Barrel Chair Ant Chair Seven Series Chair Eames Molded Dining Chair Eames Plastic Chair Bucket Chair Tulip Arm Chair Eames plywood dining chair Eames Side Chair Eero Aarnio Arm Chair Eero Aarnio Cup Chair Juliana Armchair Saal Dining Chair.

Guangdong enterprises focus on product development, are keen on developing dealers, but few were successful brand promotion, rarely enough publicity support to dealers. An industry, say, Guangdong furniture currently in the country’s reputation, are all due to the quality of the product itself, and publicity, hype irrelevant. Instead, Beijing style furniture is good at finding, to enlarge its own merits, so that consumers more easily find the Beijing School furniture "U.S.." This is from Guangdong, Beijing school furniture school furniture and attitude towards plate is evident.

Beijing school furniture to constantly enlarge green sheet as a gimmick, Guangdong furniture should have thought of the

In 2003, the grid plate to love the main raw material for furniture, school furniture brand several Beijing formed a "love box Corps" plates Union, 2008 "Oude Sen panel Union" was also announced. Tossing plates Union Zhu Er, mostly representatives of the Beijing school furniture business. The establishment of these boards Union, nothing more than to promote their products using environmentally friendly sheet.

In fact, the so-called German plate, green plate, for Guangdong enterprises, this is close to "common sense" concept of environmental protection plate manufacturers have always been one of the basic timber. A boss of Guangdong, said in an interview: "furniture board is not environmentally friendly, you dare to store it placed there? Afraid smashed its own brand?" Disdain to mention the boss of Guangdong and the use of the German green sheet, but Beijing school furniture industry shift the concept of magnification, to vigorously promote. Consequently, people thought that the most environmentally friendly Beijing school furniture, and even some associations who began describing how to environmental Beijing school furniture. Xiu Xiu and not get entirely different results.

The other end - when the show started in Guangdong Furniture

April 9, 2010, the U.S. furniture massive song "2010 low-carbon strategy" press conference at the Crowne Plaza Park View Wuzhou Beijing dress began. Without exception, part of the Beijing media also play the "song America starting ’low-carbon strategy?" the title of this enterprise in Guangdong Huayuan Villa laughed. As early as March 19, 2010 Shenzhen Furniture Fair, Huayuan Xuan Furniture "starting" the "low-carbon home begins Huayuan Villa", the publication of the Huayuan Villa’s low carbon strategy. April 3, Huayuan Villa issued the "low-carbon Furniture White Paper" to interpret low-carbon furniture. So, this time not only smiled Huayuan Villa, who visited the Shenzhen Furniture Fair laughed. People are more willing to link low-carbon and Huayuan Villa.

Declaration for low-carbon Huayuan Villa, a senior media people, said: "As long as a meaningful show I very much welcome, because a lot of things to do high-profile, low-key life you can, but must be a high-profile work, so we want to shout out . "

Needless to say, the boss of Guangdong furniture industry marketing thinking and Beijing School Furniture boss or a gap, stick to product development, dealer development, is still the most of the shortcomings of the furniture industry in Guangdong; Fortunately, Huayuan Villa, red apple, leading Guangdong Furniture companies have begun to realize the advantages to their cry out when the show bold show. This is not so much an improvement as it is a kind of belated awareness. ,

2010-5-24